Kuching, Sarawak
Championing the potential of East Malaysia.
A homegrown creative and marketing team in Kuching, working across strategy, content, events, and PR to help brands land in Sabah and Sarawak.
Strategy, content, and moments. We help brands grow in East Malaysia with work that is culturally fluent and commercially sharp.
Selected partners
Trusted by brands working in East Malaysia.
A selection of the brands we have worked with across activation, content, events, and PR.
Selected work
A sample of recent engagements.
A sample of recent work across East Malaysia, spanning strategy, content, events, and PR.
What we do
Four ways we help brands belong here.
Integrated Marketing Strategies
Culture driven strategy, plus event and sponsorship collaboration, built around how people in East Malaysia actually live and buy.
What we do →New Media Marketing
Content creation, KOL campaigns, and social media management that speak the region's languages and internet.
What we do →Event Marketing
Design, planning, and execution for moments that people remember and share.
What we do →PR and Communications
Reputation and story work that lands with local media and audiences.
What we do →By the numbers
Numbers we can stand behind.
Figures reported by Borneo Tales from named engagements. Third-party event totals are attributed to their organisers, not claimed as our own.
50M+
Estimated media reach, Borneo Sonic 2024
280+
Media postings across 60+ platforms
2,000+
Contest submissions, Pepsi at Kuching Food Fair
About
We know Sarawak, and we know how to make brands belong here.
We are a homegrown Sarawak team of storytellers, with over a decade of experience across events, traditional media, and new media. We believe in the potential of Borneo, and we build the bridge that connects it to the world.
About us →
Insights
Latest thinking.
We are preparing occasional notes on marketing in East Malaysia. This space is reserved and opens with the first pieces.
Field notes from work in the region.
Perspective on brands and culture here.
Our journey
Crafting stories that connect people, culture, and communities.